Instagram Marketing Strategy | 15 FACTS That No Body Told You?
Instagram has pretty much evolved into a new platform over the past few years, and there were incredible developments in 2019 that benefited users and marketers alike. We can’t stress this enough: In 2020 your strategy is everything on Instagram.
You don’t want to just post at random whenever something strikes your fancy; instead, having dedicated, well-developed strategies in place will guide you and ensure that you’re on track to getting the results you want. It will also help your channel feel like it has a point, or at least a point of view, and can make it seem more coherent.
User-generated content (or “UGC”) should be the primary focus of your Instagram campaigns in 2020. This isn’t necessarily brand new, but it’s as important as ever before, and with more brands catching on, you need to keep up.
User-generated content is the sharing of content that others have created for you. This can include your customers or other complementary vendors or businesses.
🎯 Use Stories Daily
Instagram Stories are insanely popular, and you need to be using them regularly. Ideally, you’ll be using them daily, but you’ll definitely want to share Stories a few times a week at the absolute minimum.
Stories are one of the most-used features of the platform; plenty of users are even clicking on their Stories feed before they scroll through their conventional feed, and viewers are watching them carefully.
Stories offer multiple engagement-oriented features, like clickable hashtags and the option to answer or ask questions.
This meant to be fun, and it’s a great way to share everything from time-sensitive information to more UGC in an easy, interesting way.
A good practice to follow, though, is to try to upload multiple Stories at a time to create a more cohesive, engaging narrative. You’ll keep viewers interested.
The importance of Instagram Stories for brands are truly endless. For new-comers, Stories are displayed at the top of follower timelines where users already look daily.
Hashtags are still playing an important role on Instagram. This is why you’ll typically see a big chunk of hashtags attached to plenty of posts from businesses; they are one of the best ways to increase your reach overall and get your posts in front of interested audiences. That being said, you need to use hashtags correctly. Choose the wrong ones, and you won’t get any benefit from them whatsoever.
Here are some of the basic Instagram hashtag best practices that you should follow in 2020:
➼Try to keep it around 10 hashtags.
➼Using around 11 posts seems to give you the ideal balance of increased reach and engagement. If you go over, some studies show that engagement may decrease slightly.
➼Use a mix of hashtags on every post.
➼You don’t want to use the same list in every single post, because it doesn’t help you consistently reach new audiences. You can create a giant list, and pick and choose for each individual post to keep things fresh and interesting.
➼Use hashtags that will connect you to potential customers. This will help you attract people who may actually become customers.
➼Always place your hashtags towards the end of the post.
➼ Ideally, separate the caption itself from the hashtags with a minimum of one line of space to help break things up and make it more visually appealing.
Consider using hashtag research tools.
🎯 Get Shoppable Posts Up and Running
Shoppable posts expanded significantly in 2019, becoming more accessible for more brands and even rolling out features so that brands can create Shoppable Stories, too.
If you’re selling physical goods through an eCommerce platform, you absolutely want to be using Shoppable posts to their fullest advantage. They’ve proven to be effective at increasing purchases and driving sales, and since there’s a relatively new “Shopping” tab on Instagram, it allows you to capture high-intent users who have their wallets open and are looking for something to buy.
🎯 Prioritize Engagement
Engagement is important on Instagram for a few key reasons, it’s a reflection that your content is relevant to your target audience, and that you’re on track.
Social proof can help you attract new customers and demonstrate value to your followers. This is important, and even with likes being removed in certain areas, users can still see that some posts receive more comments than others.
Engagement gives you a chance to build relationships with your followers, increasing loyalty and driving conversions.
Last but definitely not least, engagement is one of the key factors Instagram looks at when they’re assessing how to rank your content in the algorithm. Posts with higher engagement get more priority, giving you much more visibility. Creating content that’s designed to increase and facilitate engagement should be a big focus in 2020, especially with the feeds becoming more competitive than ever before.
🎯 Make Sure Your Instagram Grid Looks Great
The Instagram grid– which is the view users get when they look at your profile all at once– is more important in 2020 than ever before.If you want to reach potential customers on Instagram, the fastest way to do that is through influencers who have already built an audience with a large following. Many people are buying services or products based on what they see in their feed from the influential people they follow. They trust them.
It’s not just enough to have great posts; your overall profile needs to look excellent, too. More brands are stepping up their game, ensuring that when new users and current followers alike come to their profile that it looks great, top to bottom. In many cases, this simply means that they’re using a relatively cohesive color scheme to create a seamless, interesting branded look. Partner with influencers for a wider reach
🎯 Switch to a business profile ASAP
Before you start thinking about your Instagram marketing plan, be sure that you have an Instagram career Account. It’s easy to switch your current profile to a business account.
🎯 Use free Instagram tools
Business profiles on Instagram aren’t all that different from Facebook trade profiles. Through Insights, you can view statistics like cachets, engagement data, and more. You can even get disruption of the demographics of your followers, including information on their age, gender, location, and most active hours. Instagram is one of the brightest places to represent your brand or products in front of the world. And if you play your cards right, you won’t abrade users or scare them off with advertisements, either.
If you’re too pushy, followers will decline like flies. But production teaser posts are a simple way to talk about your product and increase excitement without looking like you’re trying too hard.
You can share just one sponsored ad or multiple ads with the carousel feature.
This gives brands the ability to target their audience in a whole new way.
Instagram Tools That Can Help You This Year
The Instagram strategies above are all sure-fire tactics that you should use to shape your campaigns in 2020, but sometimes that can be easier said than done. Fortunately, there are four types of tools that can help make this a lot easier and ensure that your campaigns are reaching their full potential.
Let’s take a quick look at each type and the specific tools we recommend.
Social Media Scheduling Software
Social media scheduling software allows you to create your content ahead of time, choose which platforms to post it on, and designate the exact times and dates it will be posted. Many often incorporate full management features, including those that have analytic reports and engagement management tools.
Hootsuite is the leading tool in social media management, with plans for brands of all shapes and sizes. The tool offers full social management features, and it will help you create an interesting, diverse content calendar for Instagram (and Facebook, Twitter, and LinkedIn too!!) that will keep your audience engaged and interested.
Instagram’s analytics– which is the platform’s native analytics reporting– is invaluable. You want to keep a careful eye on how your content is performing. Look for increases in engagement, reach, and actions like clicks on your website link in particular, and keep an eye on your audience’s analytics, too.
Stories Creators & Editors
Stories are a major part of Instagram, as we’ve discussed above. They’re necessary… but they can also be a massive pain to create. Editing videos or images digitally before you go to upload them (where you can then add stickers and emojis) is typically a good call, especially if you want to upload multiple slides in quick succession.
Some tools can help, whether you’re looking to create images or videos.
For images, check out graphic design software like Canva, spark post, etc. When it comes to videos like Animoto etc, all have great templates that you can quickly customize as needed to have interesting, professional-quality videos in minutes.
Let’s have a quick look at some interesting points at a glance
➼ Interesting Facts:
70% of Instagram hashtags are branded. that will result in a boost to increase not just followers but also gain brand recognition.
➼ Collaboration with Social Media Influencers:
Today there are some influences, especially on Instagram. Using them to promote brands, products, etc.. Will definitely lead to an increase in sales and market to your brand as many people today, follow, and idolize them.
Be it Instagram or Facebook or LinkedIn or any other social media platform the one phrase that is in trend is ‘hashtags’, they are ways to convey our feelings whether a FOMO or LMAO. So, using hashtags would let your brand/company be in sync with the teens and materials. You could also create your own specific and unique brand hashtag to gain attention.
The acronym stands for user-generated content. Promotions of this nature encourage users to post photos and videos related to your brand to their personal profiles. This would lead to more exposure as not just your brand/company followers but also friend and friend of friends of the user would be able to view the post. This could act as a recommendation.
➼ Sponsored Ads:
After reaching a huge follower base, and increase in sales one could invest in these paid ads, to further improve branding.
➼ Promote Contest and giveaways:
This would lead to several people participating and winning, further increase of fan base and sales. A great way to engage with the audience towards the brand.
➼ Swipe-up feature:
Whilst promoting brands, through the Instagram story a swipe up feature could lead to the user visiting the page. This feature is available once the install page reaches 10k followers.
➼ E-shop Post:
This feature is an advantage to e-commerce websites as they can directly sell products through Instagram. This allows the current and prospective customers, to buy the product of their choice hassle-free.
➼ Post a product more than once:
This is one key strategy as posting any product more than once, might not be efficient as the customer/users might forget it. Continuous posting of the product draws the user’s attention.
➼ Respond to comment/messages:
Response to comments from users could lead to human touch and enhance customer behavior towards the product and establishes a bond between producer-consumer.
➼ Adding pictures/videos to the story:
This technique acts like a story-telling to your product, this not just promotes but also draws huge audiences towards the brand.
➼ Post fun content:
Sometimes, just posting brand content can be tiring to users/customers as it would be fun and engaging to draw users by posting fun stuff.