In general, posting during the hours of 9:00 AM to 6:00 PM during weekdays can help you generate stable engagement. But you will see top engagement at specific points in time throughout every week. Average Instagram engagement day-wise bar chart.
How to Schedule Instagram Posts?
The software you choose for scheduling your Instagram post will provide specific, organized, step-by-step instructions. Before you can start scheduling posts, you’ll need to build an account with a third-party tool and link it to your Instagram account. Processes across each third-party tool will vary somewhat, but you can still expect to follow certain important and essential steps:
↪️ Step 1: Create your Account
Once you’ve selected a post scheduling tool, you’ll need to create your account. Typically, this step requires you to provide an email address, password, and personal identifying information. If you select a paid plan, you’ll need to add credit card information for billing.
↪️ Step 2: Select a perfect Plan
Instagram tools typically offer several plans. If only one person will be managing your Instagram account, a basic plan might fit your needs. Often these base level plans are free or low cost.
If you have more complex needs or will have multiple parties managing your account, a paid or premium account may be preferred. These can be a good choice if you need to post across several social networks or want to take advantage of sophisticated audience analysis features.
↪️ Step 3: Connect Your Instagram Accounts
After registering with your chosen software, you’ll need to connect your business accounts. Your software tools should give you clear concepts during this step. Often, this process asks you to snd your Instagram account name and password and authorize the connection between your Instagram account and the third-party tool. You may need to follow additional steps for an Instagram business account.
↪️ Step 4: Verify Your Account
Your software provider may ask you to take additional steps to verify your account. In many cases, you’ll receive an email with a special verification link to confirm these details. After you follow the appropriate steps, you may receive a follow-up email confirming that you are ready to schedule posts on Instagram.
↪️ Step 5: Upload and Prepare Your Instagram Posts
Third-party Instagram scheduling tools typically afford you a personal dashboard where you can schedule your media. You may see options to create new posts or bulk upload content or files from your computer, Google Drive, or other sources. Besides, you may be able to edit photos and videos, write captions, or add first comments to your scheduled posts. Some tools let you research and add hashtags and decorate your posts with emojis to boost their visual appeal.
↪️ Step 6: Schedule Your Posts
Once you’re satisfied with your captions, photos, and videos, you’re ready to schedule your post. Some tools let you select “post now,” which sends the post to your Instagram account right away and other tools allow you to send them in chronological order. You can also select a date and time for a future post. In this way, your content is placed into a queue and will automatically and systematically post to your Instagram account at the correct time.
With some tools, you may have the option to drag-and-drop content if you want to adjust the timing of scheduled posts. This helps you visualize the appearance of your Instagram page and perfect your aesthetic.
Why is it needed to know the “Best Time To Post On Instagram”?
The big argument about the best time to post on Instagram is all to do with prime engagement, and the answer has changed as the Instagram algorithm has flourished. Many articles online declare a perfect day and right time as the official ‘Best time to post on Instagram’. However, from managing thousands of Instagram accounts, we know that it completely varies by the user depending on audience demographic, population statistics, and location — so what’s important is finding the appropriate time for you.
Naturally, if you post a video when the majority of your audience is asleep, it will get fewer likes and comments than it would when people are awake and using the application. To explain why the best time to post on Instagram is important, we have to learn more about the Instagram algorithm.
Here is how the algorithm works:
🎯 When you post a photo or video to Instagram, it is only shown to a very little percentage of your followers. This is estimated to be as low as 8% to 10%.
🎯 The algorithm then tracks how firstly those followers engage with it. So there’s not only pressure to get likes, followers and comments you’re against the clock too.
🎯 It also evaluates the post against the rest of the content on your feed, basing its ‘success-rate’ on your average engagement rate and speed.
If the post is performing well, the algorithm deems it as ‘good, useful and helpful content’ that people want to see. It is therefore shown to a larger percentage of your audience, is featured peak up in other users’ feeds, and will potentially even appear on the ‘Explore’ page.
Instagram is a very user-friendly, easy, and common application where people from different ages use it. Many marketing company use it as their promotional medium, advertisement purpose, etc. So different kinds of people use this platform for different purposes… So,
🟢 Be consistent
I can say you one thing that you have to build proper ideas, perfect plans then you have to come live for making interaction with your followers, you have to be a consistent and passionate creator, you have to do scientific research with your contents, you will get success definitely