While Facebook has provided a platform with over two billion audiences, the type of marketing strategy to increase Facebook followers and post likes entirely depends on individual businesses.
How many likes does your Facebook page have? Whether it’s a personal or business page, you certainly know that these numbers are crucial if you’re engrossed in social media marketing. Facebook provides an enormous potential audience for online businesses with billions of users.
However, with over fifty million active business pages on the Facebook network, competition for all-important likes is stiff. For successful digital marketing, increasing Facebook followers and post likes is vital for your business growth. This article explores strategies on how to increase Facebook likes and get more followers. Stay with us.
How to Get Facebook Followers?
Getting more Facebook followers is essential to your journey to a successful Facebook marketing strategy. You get a clear picture of your brand’s reach, and awareness through your followers count. So, how do you get Facebook followers? Below are a few strategies you can follow to gain more followers on Facebook:
- Post more frequently.
- Create shareable content.
- Post at the right time.
- Work with influencers.
- Use trending hashtags.
- Authenticate your page.
- Promote your page on various social platforms.
- Use hashtags.
- Engage more with your community.
- Get tagged on other top Facebook pages.
How to Get More Likes on Facebook Posts?
How to get post likes on Facebook is essential for anyone who wants to thrive in social media marketing. Below are ten ways to get more likes on Facebook posts:
1. Run Facebook Ads
Running ads is one sure way of getting more likes on your Facebook posts. You can opt to run “engagement’ advertisements, which increase your brand visibility. And, if Facebook users like the content of your advertising, chances are, they’ll engage your post and eventually follow or like your Facebook page.
2. Invite People to Like Your Page
Perhaps the easiest way to get post likes on Facebook is by inviting more people to like your page. Once you get more followers, getting likes on a post is as easy as 1,2,3. You can invite people via email, phone contact list, or Facebook friends you already have.
As soon as you start running advertisements on your Facebook page, Facebook will occasionally pop-up notifications requesting you to invite your friends to like your page. Remember, you’d rather have a sizable targeted audience than a broad audience with limited effectiveness of future ads.
3. Define Your Target Audience
Instead of gathering likes from one-time views or online passers-by, focus on capturing the attention of followers who are likely to add value to your business through frequent engagements. Defining your target audience helps you know who you are addressing rather than attempting to please a billion Facebook users; it’s impossible.
4. Research The Competition
Take your time and carry out a background check on top brands that provide similar products/services as you do. This gives you an idea of how to create appealing posts that attract more followers, thus increasing your post likes.
5. Craft A Great Page
While this might sound too obvious, we sometimes overlook the essential points. If you really want to get more likes on Facebook posts, you should consider having a great page and consistently captivating posts.
Your Facebook page consists of several sections; it’s imperative that you complete each section with the required information, i.e., on-brand and professional. Here are a few fundamental components to keep in mind when crafting a Facebook page:
- Complete all fields on the About section – This section provides the viewer with your crucial business details. It helps build a credible and convincing page worth liking and allows your page to appear in external web searches, directing internet users to your Facebook page.
- Pin a best-performing post – This refers to any of your posts that have accumulated the highest number of likes. It will stay at the top of your Facebook page, allowing users to view it before other posts. This can easily lure them into liking more of your posts.
6. Choose Compelling Cover And Profile Photos
Your display photo makes the first visual representation of your business; it’s crucial to make a wise selection. If you have a logo, that would be the best pick for a display photo. You can get creative when selecting your cover photo.
7. Use Eye-Catching Images
Never underestimate the power of visual content; it is a powerful technique that can increase traffic on your page. Images have a higher chance of engaging your audience than plain text. Images attract attention because they require less time to dig into; use eye-catching images.
8. Be Relevant
Mastering the art of being relevant with your Facebook posts is a skill every content ad creator should have. There are millions of ads on Facebook that require attention for successful marketing.
To attract more viewers and likes, try to uphold the relevance of your post. You can achieve this by:
- Looking up popular Facebook pages similar to your niche – Find similar pages with a high number of followers in your niche; grasp an idea from their post, redesign it and create your post.
- Utilize the Post Planner’s content finder – Use this feature to search a keyword, and it will automatically generate relevant content based on your search.
9. Include A Call To Action
Most Facebook users are often in a hurry to browse through their feeds; they see a post, read a few lines, and then move on to the next. Most of them hardly like, share or follow. The tactic of including a call-to-action (CTA) works wonders.
You probably have heard Youtubers say, “Don’t forget to like this video and hit the subscribe button for more content like this…” That’s a call-to-action statement. Next time you create a Facebook post, consider adding a CTA; trust me, it will pull in more likes and followers.
10. Choose a Memorable Page URL
The URL of your Facebook page should be friendly; Make it short for users to remember when searching quickly. Let it feature your brand/business name with a custom keyword that indicates what you offer and where the link directs in a precise manner.
The Techypaw’s Line:
Today, marketing dynamics have shifted to digital platforms, thanks to technology. Online presence creates significant digital marketing traffic for businesses in most niches. We have explained ten different ways to get more likes and followers on Facebook.
We recommend trying each of the tactics above over time until you achieve your target. These ways can translate to enormous growth in Facebook followers and consequently more likes on your Facebook posts.