Instagram Reels App in 2020 – All Cool Tricks And Features

We, The Techypaw team always present beside you to acknowledge new technologies, new features that will provide you good information. Now we are going to indulge your wishes about the ways on how Instagram Reels Can Drive Potential Followers

Instagram Reels is a new way to record 15-second clips or a short-video set to music on Instagram. If this concept creates a little familiar to you then yes!! You are right. Almost everyone is comparing Instagram Reels to TikTok! So what is Instagram Reels, and how can you use them in your digital marketing strategy? 

A Case Study:

Initially, I went into both platforms with low expectations on the content. My first recommended videos from Reels were animal videos that were okay albeit nothing vastly different than what I’ve seen from any other platforms (ex. Reddit, Facebook, YouTube, Tumblr, Pinterest, etc.). 
New to Reels with only two videos, Jonak Paris, a french footwear company, uses Reels to showcase their new summer collection in a fun creative way. So in this blog, I will discuss reels. That will surely help you understand it and also the way on how it can drive potential followers.

What is Instagram Reels?

Instagram Reels is nothing but similar to TikTok through which Instagram users can record and edit together 15 seconds short video, set to music, and share them with their Stories. 

This feature becomes a new engagement strategy on Instagram and it also helps to connect the followers with the creator very easily. 

You may say this as an alternative to the TikTok application. Instagram Reels allows users to create engaging, entertainment, short videos using a catalog of music, and user-generated Reels media on Instagram. 

How Instagram Reels appeared?

Face book’s Instagram Launches TikTok Competitor Reels. Similar to TikTok, Reels makes an opportunity for people to create short-form videos set to music that can be shared with friends and followers and discovered while browsing the app. 

It is the newest opportunity for Instagram to bring in users, enhance the amount of time people spend in the app every day, and establish itself as a video entertainment platform. Thus Instagram expands its TikTok competitor which is “Instagram Reels.”

Instagram is rolling out further access to Reels in Francs and Germany. Then the company learned from its early tests in Brazil and has since rethought key aspects to the Reels experience. 

What Was The Thought Process Behind Instagram Reels?

In the very first, Reels were meant to be shared only within Instagram Stories. But then by popularity increased and users able to share with their friends by personal message also. Also, the community said they wanted a proper dedicated space where they could easily keep Reels and watch other people’s Reels. 

With the expansion in Germany and France, Instagram has moved Reels to dedicated space on the profile of users and then it explored and next, for public accounts also. Thus people can share with a new audience and share on their Instagram Feed.

Reels are not Facebook’s first attempt to make challenging in front of TikTok’s growing popularity. The parent company of Instagram had launched a short-form video app – Lasso previously.


But it failed to gain significant traction. With the help of Reels, however, Instagram can tap into its existing base of creators and leverage users’ familiarity with its video editing tools. 

The challenge for Reels is in getting Instagram users to create a different kind of content than they do today in Feed posts and in Stories. Those videos tend to be more personal in nature — like clips from someone’s day or a vlog, for example. 

TikTok videos, on the other hand, tend to be rehearsed and choreographed. Users learn how to dance with confidence, perform a trick, make jokes, lip-sync to songs or audio, or replicate a popular meme in their own way. 

These videos are not typically extempore, as on Instagram. Encouraging this content requires a different editing toolset and workflow, which is offered by Instagram Reel. 

Instagram didn’t say when it plans to roll out Reels globally or when it expects to bring the product to the United State. But says the further expansion will allow the company to continue to build on the existing experience and develop the product.

In this way, Instagram Reels evolved step by step.

How to Use Instagram Reels?

To use Instagram Reels properly, you have to follow the following steps:

⦿ Step 1: Open the Instagram application on your smartphone

⦿ Step 2: After that, tap the camera icon.

⦿ Step 3: From the given options select Reels at the bottom and then start creating your 15 seconds clip. 

Just like TikTok, Instagram Reels provide options like a sound library, speed, effects, and timer. On Reels, you have four tools to help you start working on your video. Here’s what each one does:

Amazing Features Of Instagram Reels?


Search and choose any song you’d like to play over your video from the Instagram music library. Once you’ve chosen the right song you can scroll through the lyrics to find the perfect 15 seconds you want to be featured in your video. 

This is a key to the reaction and music meme videos made popular on TikTok. If you’re a music-maker, you can also play your own original audio, which will make that music available to use for anyone watching your Reel.

➼ Speed  

This is exactly what it sounds like. You can record in slow motion or fast motion.


Like TikTok, snap chat, and Instagram Stories, the effects available are overlays and AR-minded effects that manipulate the subjects and environments around you.

➼ Timer 

This feature is perfect for solo records that need to film themselves dancing, performing, or simply talking in front of the camera. You’re able to select how long you want to record, so hit the record button and get in position (you’ve got three seconds).

Thus, you can able to use Instagram Reels by tapping on the Audio option to select songs from the music library or you can also use your original audio, you can set the timer to record any clips, you can add AR effects to make your clips catchy, you can also control the speed of your videos by speeding up or by slowing down.

After creating your Reel, you can share it within Instagram stories or indirect messages where it will be visible for 24 hours, and if you will share it in the Explore Section also. 

Hot Topic: TikTok vs Instagram Reels

Highlights of TikTok:

Here are some things that work well

A low barrier entry point

➼ Discovery of new content (even educational content) outside of who I follow

➼ Features for encouraging interactions between users

For TikTok, it took less than 2 minutes for finding something fun without even going through a signup process. 

Highlights on Instagram Reels

As video editing is a challenge even on a computer where there’s a lot more space, both TikTok and Instagram probably could find ways to make it easier to edit videos easily swipes/taps on mobile.

Here are some things that work well

 Simple video creation options (effects gallery with a large number of examples, straightforward music library, lyrics scrubbing feature)

➼ Convenient to use if you’re an existing Instagram user

These were all things that made it easier for me as a new user to create a post in a short amount of time on Reels.

How Instagram Reels Can Drive Potential Followers 

Here we are going to share some digital marketing strategies which you may follow and obviously, these will be fruitful to you.

Tips 1: Showcase Products

Instagram Reels is a huge opportunity for brands and businesses looking to drive awareness and sales from the platform.

Especially since Reels are pushed out on the Reels Explore Page, users who don’t follow you will see your content — this is huge! And, while we aren’t sure how the Instagram Reels algorithm works just yet, it’s a good idea to use hashtags and descriptive captions to let Instagram know what you’re talking about.

Tips 2: Create Authentic Content that Reverberates with Your Audience

When Instagram Stories entered the scene in 2016, few could have predicted just how successful the fun and informal ephemeral format would prove to be.

If Instagram Stories is anything to go off of, Reels could be even bigger.

Instagram Reels are designed to be fast and fun and are packed full of special effects that make creating captivating and authentic content seriously easy.

This offers a great opportunity for businesses to show a more human, less picture-perfect side — which can be great for building genuine relationships and strengthening community.

You don’t have to save your personality for other apps, now you can showcase it all on your Instagram. 

Tips 3: Share Educational Content

Posting educational content is a great way to start which give your followers your top 5 travel tips, teach them how to get the perfect photo, or show them how to create new styles or techniques, how one can create different thing by using one thing.

Take Paris-based food studio, social food, for example. They only have a few Instagram Reels but they quickly found their niche: sharing recipes with their products. Check out below how they use Reels to highlight their artisanal hot sauce by using it in a quick recipe.

What is the future of Instagram Reels?

Instagram’s latest video feature is now available in the United States and 50 other countries. When Instagram launched Instagram Stories in 2016, there were 150 million users. Now, a mere four years later, over 500 million users use stories every day.

If this is any indication, it looks like Instagram Reels has a bright future ahead. It’s a good idea to jump on Instagram Reels early while competition is still low, especially since Instagram could be giving extra prominence to get the feature off the ground.

The Techypaw’s Line:

So, in this article, we have seen how “Instagram Reels” Can Drive Potential Followers. Influencers and brands are already starting to use Instagram Reels as a way to promote products — and we think this is only the beginning! Similar to TikTok, brands will likely jump on the opportunity to partner with influencers to create branded Instagram Reels.
I hope this article is definitely helpful to you. Just make sure you have not missed any points. Implement these steps into your Instagram profile to get real feedback. This article is contributed by Arpan Mukherjee and Koustav Ghosh. If you like this article then give it a big thumbs up and share it with your friends. Thank you for visiting Techypaw.

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